System launches new issue with Stranger Things’ Sadie Sink

Sadie Sink photographed by Juergen Teller

The Power of Youth

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Issue 11 celebrates The Power of Youth, of newness, of Gen Z, of generational change, of progress, and the endless possibilities of the future.

Stranger Things’ Sadie Sink is this issue’s cover star, photographed in New Jersey by Juergen Teller, wearing pieces from Miu Miu’s latest collection. Conspicuously not an established fashion designer nor an authority on where the industry’s going; simply a talented, just-turned 16-year-old actress, experiencing the realities of entering a new age while navigating the turbulence of public exposure. Fragile yet powerful – the embodiment of our times.

Also in this issue:

The story of ‘Them’. Is the LGBTQ digital platform the future for Condé Nast?

Sixty young designers, photographers, stylists, models and others rapidly becoming fashion’s new establishment discuss the nude and its uncertain place in today’s fashion imagery.

As Jun Takahashi’s Undercover label becomes more meaningful and influential each season, System asks Kim Jones, Tim Blanks and Hysteric Glamour’s Nobuhiko Kitamura to each speak with Takahashi to find out why. With a photographic portfolio shot on location in Tokyo by Norbert Schoerner.

Craig Green talks to Hans Ulrich Obrist about his groundbreaking sculptural relationship with menswear.

An intimate portrait of partners in life, love, work and succession, with Vivienne Westwood and Andreas Kronthaler. Accompanied by new Juergen Teller portraits.

A cross-generational discussion about the evolving role of the stylist, with Grace Coddington and Lotta Volkova.

The Seasonal Edit photographed by Jamie Hawkesworth and styled by Max Pearmain.

Huang Hung on the increasingly fashionable city of Chengdu, photographed by Feng Li and styled by Vanessa Reid.

Reassessing the pioneering role Agnès b played in connecting culture to fashion, as told by the designer herself, as well as Ryan McGinley, Harmony Korine and Jonas Mekas.

The story behind Barneys’ early-90s ad campaign heyday, featuring Ronnie Cooke Newhouse in conversation about her era-defining work with Steven Meisel, Linda Evangelista and Glenn O’Brien.

An intimate look into the life and inspirations of shoe designer Christian Louboutin.

Jean Paul Gaultier answers ‘The Showtime Questionnaire’.

plus, the New York Times’ Guy Trebay on gossip in the digital age, Raven Smith on freelance life home alone, and James Hyman on turning his magazine obsession into a ‘pop-culture Spotify’.

System is available to purchase exclusively at Dover Street Market in London and New York, The Broken Arm in Paris, and 10 Corso Como in Milan in the coming days.
Then from quality press vendors and newsstands internationally from 17th May.

Click here to buy online.


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‘We made it the Herms of our dreams.’

Reinventing Hermès, by the trio behind its pivotal campaigns shot by Daniel Aron and Bill King.

Photographs by Daniel Aron



Few brands operate at a scale like Hermès while retaining a sense of quiet luxury. Despite having over 300 stores worldwide, the 180-year-old Parisian house continues to whisper, rather than shout, with its understated approach to design and marketing. Its choice of ready-to-wear designers since the late 1990s has only reinforced that, with the famously reticent Martin Margiela designing womenswear, followed by the equally reserved Christophe Lemaire and Nadège Vanhee-Cybulski since then. (Jean Paul Gaultier’s reign is an exception to the rule).

This discretion somewhat paradoxically co-exists with Hermès’ immediate recognisable design-tropes: the bold orange packaging, the collier de chien buckle fastening (a feature of the handbag carried and named after the late Grace Kelly), horse-bit prints and silk carré scarves. If these motifs are now seen as indissociable from the brand’s core identity, it is thanks to the campaigns created for the house by ad agency Eldorado, now known as Publicis EtNous, since the 1970s.

For System issue No. 10, we met with the agency’s three founders, Françoise Aron, Pacha Bensimon and Bruno Sutter to discuss reinvigorating Hermès, and the experience of working with now legendary photographers. One such photographer is Daniel Aron. See an exclusive selection of Aron’s still-life images above.

Read about the process of rebranding the Parisian house, and see how Daniel Aron, and Bill King made use of the now-famous ribbon in System issue No. 10. Click to buy.


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