Tavi Gevinson: I’m always surprised by what ends up resonating with people emotionally, and you can’t really predict it or control it. You can’t decide that you’re going to get through to a group of people, and then do it for them, and get the result you want.
Miuccia Prada: I agree. I always say that I don’t have a muse. In the end, I’m not able to reason in terms of… really thinking about the result. Sometimes people think, ‘What could I do to be elegant?’ Sometimes I say, ‘Study, study’. OK, what does that mean, study? Study fashion, study movies, study literature, psychoanalysis. Be yourself, and afterwards, the problem doesn’t exist. Because there are no rules. So one should do what one feels. So, of course, I tell myself if I do a thing that has to do with people, like a collection, it’s impossible for me to do things that I don’t like. I am not able to give someone a present if I don’t like it. Say a friend of mine likes roses, but let’s say that I don’t like roses – I can’t give her something that I don’t like. I struggle with it myself. I see that mainly when I do presents; I can’t buy anything, even if I know they’ll want it more than anything, if I don’t like it. It is a weakness and it is a strength.
What’s a good present for you?
Anything. Anything. Because I like so many different things, in so many different fields. But you know, you can feel when something is not for you. I have to say that, now that I talk about it, the presents that I receive are usually always good.
Presents are hard for people with impeccable taste. I run into that problem with my friends I really admire.
I know, but I can give you the solution: give what you like. Don’t think what they like. That’s easy. Then it can’t be wrong. Because it’s a piece of yourself.
Read the full conversation between Tavi Gevinson and Miuccia Prada in System No. 8 – Click to buy