‘The newness had to come from within Dior.’
Kim Jones on taking Dior Men back to the future.
Interview by Farid Chenoune
Photographs by Juergen Teller
Kim Jones’ elegant and romantic debut collection for Dior Men was a vibrant statement of intent. By smartly exploring the idiosyncrasies of the house’s founder and using the couture savoir-faire that he put in place, it took Dior menswear back to the future, while adding just the right dose of Jones’s street-casual sparkle to make it defiantly of the now. By the end of the show, Dior Homme had been transfigured into Dior Men.
To understand more clearly how Kim Jones is building his new vision of now, System asked writer and menswear authority Farid Chenoune to visit the designer in his Paris atelier. Then, to re-examine the cultural and professional background that helped mould his view of fashion, Jones reconnected with Michael Kopelman, who as the founder of pioneering clothing importer Gimme Five is not only a British streetwear legend, but also the man who gave the Dior designer his first job nearly 20 years ago. Finally, Jones and his Dior ‘family’ flew with photographer Juergen Teller to Granville on the Normandy coast to spend an end-of-summer day roaming around Christian Dior’s childhood home. It was a welcome moment of calm for Jones, before his return to what he openly describes as ‘the difficult second collection’ – the next stage of his quest to make menswear modern couture.
Discover the world of Kim Jones, Granville and Dior Men in the latest issue of System. Click to buy.