François
Berthoud
for Vanity
magazine
Anna Piaggi’s entirely illustrated magazine depicted the anything-goes spirit of 1980s Milan.
By Thomas Lenthal
Illustrations by François Berthoud

© François Berthoud/Courtesy of Condé Nast
Anna Piaggi’s magazine Vanity, which emerged in the 1980s, was a unique moment not just in François Berthoud’s life, but also in the history of fashion. For Berthoud, the Swiss artist, who had moved to Milan after his studies, it was the first place that his striking, erotically charged illustrations were seen by the fashion cognoscenti.