BFRND’s Playlist.

It’s hard to appreciate the sheer visceral nature of the Balenciaga runway experience until you’ve been physically immersed in it.

It’s hard to appreciate the sheer visceral nature of the Balenciaga runway experience until you’ve been physically immersed in it.

Thunderous techno, twisted electronica, anxiety-inducing industrial goth rock, and a cinematic orchestration that makes the soundtrack to the average Bourne chase sequence feel like a Disney score. Anyone who’s felt the Balenciaga show soundtracks (the volume’s always turned up to 11) will attest to the inimitable pounding that the music impresses on both body and mind.

All are the work of French musician BFRND. As the husband of Demna, show composer and model (thanks to his pitch-perfect, on-brand look), he occupies a unique place in the modern-day Balenciaga landscape. His physical and cultural proximity to Demna’s world allows him to embed his highly emotive sounds deep into every show’s concept and meaning.

Press play to enter the world of Balenciaga. With a System playlist by BFRND.

Subscribe to the System Spotify channel here.

You are using an outdated browser.
Please upgrade your browser to improve your experience.