‘We just wanted to go off the map.’ Luke and Lucie Meier


‘We just wanted to go off the map.’

Jil Sander’s seasonal campaign meant shooting a 16mm road trip across Japan.

Images by Mario Sorrenti
Text by Jorinde Croese


After 11 collections at Jil Sander, Luke and Lucie Meier have settled in. Since presenting their first resort collection for the label in June 2017, the husband and wife’s unique design symbiosis has helped update Sander’s essence of cosmopolitan cool. Lucie previously worked at Louis Vuitton under Marc Jacobs, Balenciaga under Nicolas Ghesquière, and Dior under Raf Simons; Luke was the design director at Supreme for nearly a decade, after which he founded his own menswear line, OAMC. Together, they have brought grace and purity combined with a street-smart understanding of branding to Jil Sander, thanks to work that feels strikingly contemporary and relevant. The Meiers have publicly commented that several of their collections have been made in response to the gloomy world in which we live, and have featured clothes that offer comfort like luxury blankets (their Fall 2018 runway show even featured a model carrying pillows).

The intimacy found in their work – perhaps an inevitable side effect of the continual overlap between their business and private lives – naturally feeds into the campaigns they have created with photographer Mario Sorrenti. ‘We got together and started working with him for our first season,’ explains Lucie. ‘We went to his house in Mallorca and did a project there, which was like a first show preview. It was such a pleasure to work with Mario, and a good feeling.’ That project – for Spring/Summer 2018 – became the document of a carefree summer: snapshots of jumping off the rocks at sunset and delicate imprints of dried grass on knees.

Flip through the Japonesque, Jil Sander dream as visualized by the Meiers in System No. 13. Click to buy.